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Video Ads: Research statistics show…

It appears that the internet is becoming the ‘vidernet’. With more and more video sharing websites popping up, and more advertisers pouring their budgets into online video advertising, the predictions of the visionaries of the last few years seem to be coming to fruition.

According to a study by Google and AOL conducted by market insight and information group TNS, 75 percent of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.

78% feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63 % said they prefer video sites to include advertising if it helps keep content free. Apparently the online community is embracing video much more willingly than expected.

Here are some other numbers to look at if you still need convincing: 64% of respondents have taken action after seeing an online video, 44 % going to the advertiser’s Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. So not only does online video bring in new business, it gets the ball rolling on that elusive buzz marketing campaign.

The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun. Who woulda’ thunk?

Online video has become such an effective form of advertising that even the major television broadcast networks are jumping on the bandwagon. NBC, NBC Universal, Disney-ABC, and others are scrambling to get their online networks up and running.

According to a study conducted by the top video information source DoubleClick, consumers are approximately three times as likely to replay an online video ad unit as they are to click through on a standard JPG or GIF ad.

As technology attempts to play catch-up with consumers’ appetite for edgy, informative, and relevant advertising, online video technology is poised to lead the race in delivering considerable revenue to forward-thinking companies. Can’t wait to see what the internet looks like in ten years…

Google ads on YouTube

Hello hello my friends. I have slacked a bit on updates but I did want to address something we've all been watching. Last Wednesday, Google unleashed its own flavor of video advertising on YouTube, to the chagrin of many YouTube viewers and content providers alike. Personally, I do not understand why so many people are irritated by these overlay video ads.



First of all, we've all seen this same type of ad on television for years...You're watching Grey's Anatomy, and all of a sudden, Spiderman crawls across the bottom of the screen to invite you to come see his next blockbuster summer hit.



It's a very unique way to present video ads within a video setting, quite non-intrusive, and done respectfully in my opinion. Now of course, many of you will say that I am biased because my company creates video ads. However, my endorsement of YouTube's new video ad format is strictly a professional high-five. In fact, the video ads they are serving are quite different from the television-like commercials that CommercialMaker creates.



Nonetheless, I think Google/YouTube/God has a winner with this one. And let's face it, ads on YouTube was just a matter of time. The largest supplier of video content on the internet? C'mon guys...did ya think YouTube would be ad-free forever?

Colors and shapes effect your sales

Color and Shape Psychology

By Arik J. Bannister

The color Pink is tranquilizing, even to the color blind. The color Yellow can make you lose weight because it speeds up metabolism. You can lift heavier weights in Blue rooms. The color Green improves eyesight. Advertisers rely heavily on understanding color psychology, because utilized properly, colors can control the masses to a certain extent…and smart marketers do just that.

Most people are not even aware that these events are occurring every day, every minute, everywhere we go. However, direct marketers and video designers use this secret weapon to generate sales before we even realize that we are shopping.

This information is not only fun and intriguing, it will help you deliver your message more effectively by simply making your product more 'visible' than you ever could have before. Even if you have a design company create your ad pieces and video for you, insist on including the colors and shapes that you know are proven to score high on visibility, retention, and preference.

Familiarize yourself with the color and shape chart provided in the Market University Product Marketing Kit (www.ProductMarketingKit.com/psychology.htm), and keep the color psychology chart at hand when creating your package design. You will undoubtedly begin to recognize how this information is being used daily in advertisements and marketing, in print, on screen, online, everywhere!