It appears that the internet is becoming the ‘vidernet’. With more and more video sharing websites popping up, and more advertisers pouring their budgets into online video advertising, the predictions of the visionaries of the last few years seem to be coming to fruition.
According to a study by Google and AOL conducted by market insight and information group TNS, 75 percent of respondents reported watching more video online than they did a year ago, and over half expect to watch more online video in the next year.
78% feel that online video ads provide as much or more of an opportunity to learn about a product or service than television, and 63 % said they prefer video sites to include advertising if it helps keep content free. Apparently the online community is embracing video much more willingly than expected.
Here are some other numbers to look at if you still need convincing: 64% of respondents have taken action after seeing an online video, 44 % going to the advertiser’s Web site, 33 % searching for a product or service, 22 % visiting an actual off-line store, and 21 % discussing the advertised product with friends or family. So not only does online video bring in new business, it gets the ball rolling on that elusive buzz marketing campaign.
The responses came from 2,394 online users between 18 and 54 years old. The study also found that online video ads result in 32 % of viewers describing the featured brand as innovative, 32 % as creative, and 30 % as fun. Who woulda’ thunk?
Online video has become such an effective form of advertising that even the major television broadcast networks are jumping on the bandwagon. NBC, NBC Universal, Disney-ABC, and others are scrambling to get their online networks up and running.
According to a study conducted by the top video information source DoubleClick, consumers are approximately three times as likely to replay an online video ad unit as they are to click through on a standard JPG or GIF ad.
As technology attempts to play catch-up with consumers’ appetite for edgy, informative, and relevant advertising, online video technology is poised to lead the race in delivering considerable revenue to forward-thinking companies. Can’t wait to see what the internet looks like in ten years…
Arik Bannister
9/2/07
Google ads on YouTube
Hello hello my friends. I have slacked a bit on updates but I did want to address something we've all been watching. Last Wednesday, Google unleashed its own flavor of video advertising on YouTube, to the chagrin of many YouTube viewers and content providers alike. Personally, I do not understand why so many people are irritated by these overlay video ads.
First of all, we've all seen this same type of ad on television for years...You're watching Grey's Anatomy, and all of a sudden, Spiderman crawls across the bottom of the screen to invite you to come see his next blockbuster summer hit.
It's a very unique way to present video ads within a video setting, quite non-intrusive, and done respectfully in my opinion. Now of course, many of you will say that I am biased because my company creates video ads. However, my endorsement of YouTube's new video ad format is strictly a professional high-five. In fact, the video ads they are serving are quite different from the television-like commercials that CommercialMaker creates.
Nonetheless, I think Google/YouTube/God has a winner with this one. And let's face it, ads on YouTube was just a matter of time. The largest supplier of video content on the internet? C'mon guys...did ya think YouTube would be ad-free forever?
First of all, we've all seen this same type of ad on television for years...You're watching Grey's Anatomy, and all of a sudden, Spiderman crawls across the bottom of the screen to invite you to come see his next blockbuster summer hit.
It's a very unique way to present video ads within a video setting, quite non-intrusive, and done respectfully in my opinion. Now of course, many of you will say that I am biased because my company creates video ads. However, my endorsement of YouTube's new video ad format is strictly a professional high-five. In fact, the video ads they are serving are quite different from the television-like commercials that CommercialMaker creates.
Nonetheless, I think Google/YouTube/God has a winner with this one. And let's face it, ads on YouTube was just a matter of time. The largest supplier of video content on the internet? C'mon guys...did ya think YouTube would be ad-free forever?
6/1/07
Colors and shapes effect your sales
Color and Shape Psychology
By Arik J. Bannister
The color Pink is tranquilizing, even to the color blind. The color Yellow can make you lose weight because it speeds up metabolism. You can lift heavier weights in Blue rooms. The color Green improves eyesight. Advertisers rely heavily on understanding color psychology, because utilized properly, colors can control the masses to a certain extent…and smart marketers do just that.
Most people are not even aware that these events are occurring every day, every minute, everywhere we go. However, direct marketers and video designers use this secret weapon to generate sales before we even realize that we are shopping.
This information is not only fun and intriguing, it will help you deliver your message more effectively by simply making your product more 'visible' than you ever could have before. Even if you have a design company create your ad pieces and video for you, insist on including the colors and shapes that you know are proven to score high on visibility, retention, and preference.
Familiarize yourself with the color and shape chart provided in the Market University Product Marketing Kit (www.ProductMarketingKit.com/psychology.htm), and keep the color psychology chart at hand when creating your package design. You will undoubtedly begin to recognize how this information is being used daily in advertisements and marketing, in print, on screen, online, everywhere!
By Arik J. Bannister
The color Pink is tranquilizing, even to the color blind. The color Yellow can make you lose weight because it speeds up metabolism. You can lift heavier weights in Blue rooms. The color Green improves eyesight. Advertisers rely heavily on understanding color psychology, because utilized properly, colors can control the masses to a certain extent…and smart marketers do just that.
Most people are not even aware that these events are occurring every day, every minute, everywhere we go. However, direct marketers and video designers use this secret weapon to generate sales before we even realize that we are shopping.
This information is not only fun and intriguing, it will help you deliver your message more effectively by simply making your product more 'visible' than you ever could have before. Even if you have a design company create your ad pieces and video for you, insist on including the colors and shapes that you know are proven to score high on visibility, retention, and preference.
Familiarize yourself with the color and shape chart provided in the Market University Product Marketing Kit (www.ProductMarketingKit.com/psychology.htm), and keep the color psychology chart at hand when creating your package design. You will undoubtedly begin to recognize how this information is being used daily in advertisements and marketing, in print, on screen, online, everywhere!
3/2/07
Great Business Seminar
I was recently in Orlando for the Success Mechanics Extreme Business Makeovers Seminar which promised to take your business to another level. First of all, I'd like to say that not only did it do that, but it was 2 days of some of the best personal and business growth principles I have ever heard.
There were 10 experts in areas of wealth, health, personal growth, networking, and business systems including (from the movie 'The Secret') Bob Proctor, Bo Short, John DiLemme, Stephanie Frank, Bob Burg, Christopher Guerriero, Drew Miles, Cameron Johnson, Thom Scott, and Al Walker.
Now, all of the speakers are legendary in their own right, and most people who know me know that I consider Bob Proctor my mentor and business partner. In fact, I attribute much of my success with CommercialMaker and all that has preceded it in the past three years to principles and concepts that I learned from him. So to finally meet him in person, and speak with him was nothing short of surreal.
However, I believe that I can speak for everyone at the seminar when I say that the most impact was delivered by 22 year old Cameron Johnson. This in no way implies that the other speakers did not offer great knowledge. They did indeed, and I walked away with some great new friends and future business associates. Cameron Johnson is just simply in a league of his own.
As I mentioned, Cameron is 22 years old. He is a millionaire. Now that is not so unusual when you compare it to this next statement: He has been making millions since he was 14. In fact, he started his first business when he was only 9 years old, and created a multitude of businesses, all very profitable. Out of 10 seasoned, successful, knowledgeable business leaders, I think Cameron Johnson really put one thing into perspective, and that is this...you really do become what you think about. This 'kid' became so successful because he didn't know any better. He had no knowledge of failure when he started his first business, he just assumed he would make big money like 'all business owners do'...and so he did.
This is a good lesson to everyone in business for themselves. EXPECT things to go your way. EXPECT to make more money than you can spend. EXPECT to land every deal you go after, and pretty soon, you will start to realize that you have put the world under a spell. Someone once said, "energy flows where energy goes,". So direct your energy into everything you want to happen, and you will begin to see more of it.
There were 10 experts in areas of wealth, health, personal growth, networking, and business systems including (from the movie 'The Secret') Bob Proctor, Bo Short, John DiLemme, Stephanie Frank, Bob Burg, Christopher Guerriero, Drew Miles, Cameron Johnson, Thom Scott, and Al Walker.
Now, all of the speakers are legendary in their own right, and most people who know me know that I consider Bob Proctor my mentor and business partner. In fact, I attribute much of my success with CommercialMaker and all that has preceded it in the past three years to principles and concepts that I learned from him. So to finally meet him in person, and speak with him was nothing short of surreal.
However, I believe that I can speak for everyone at the seminar when I say that the most impact was delivered by 22 year old Cameron Johnson. This in no way implies that the other speakers did not offer great knowledge. They did indeed, and I walked away with some great new friends and future business associates. Cameron Johnson is just simply in a league of his own.
As I mentioned, Cameron is 22 years old. He is a millionaire. Now that is not so unusual when you compare it to this next statement: He has been making millions since he was 14. In fact, he started his first business when he was only 9 years old, and created a multitude of businesses, all very profitable. Out of 10 seasoned, successful, knowledgeable business leaders, I think Cameron Johnson really put one thing into perspective, and that is this...you really do become what you think about. This 'kid' became so successful because he didn't know any better. He had no knowledge of failure when he started his first business, he just assumed he would make big money like 'all business owners do'...and so he did.
This is a good lesson to everyone in business for themselves. EXPECT things to go your way. EXPECT to make more money than you can spend. EXPECT to land every deal you go after, and pretty soon, you will start to realize that you have put the world under a spell. Someone once said, "energy flows where energy goes,". So direct your energy into everything you want to happen, and you will begin to see more of it.
2/13/07
Video ads tug-of-war - TV versus Newspapers
According to MEDIAWEEK, local newspapers and TV stations are set to deploy an arsenal of video ad technology within the coming years. It is reported that local spending on video ads will icrease to $371 million, more than doubling the $161 million spent in 2006. According to Borrell Associates, local online video ads will surpass $5 billion in five years.
This brings to mind an interesting question. Will we begin to see a big shift in ad dollars spent online that rivals print and broadcast? We know that statistically, online video ads offer a higher ROI than print and broadcast, but until recently have been approached with caution, and even reluctance by many businesses.
With more and more businesses embracing this medium, it will be interesting to see where the road leads us. In regards to the big tug-of-war between television and newspapers, newspapers are winning the battle thus far, pulling in $81 million in streaming video advertising, compared to television stations' mere $32 million.
This brings to mind an interesting question. Will we begin to see a big shift in ad dollars spent online that rivals print and broadcast? We know that statistically, online video ads offer a higher ROI than print and broadcast, but until recently have been approached with caution, and even reluctance by many businesses.
With more and more businesses embracing this medium, it will be interesting to see where the road leads us. In regards to the big tug-of-war between television and newspapers, newspapers are winning the battle thus far, pulling in $81 million in streaming video advertising, compared to television stations' mere $32 million.
2/9/07
Google in video game ads?
Google is reportedly moving into the video game ad market. After this deal goes through, the only market left for Google to enter and conquer is toilet paper...then Google will yield true world domination. As reported by CNET on News.com, Google may be forging a relationship with Adscape Media that will allow them to leapfrog into this market. By acquiring the technology currently used by Adscape, Google would be able to turn existing relationships with advertisers into more dollars.
Now, although this is Google we're talking about, success in this arena may not materialize as easily as others. First of all, Microsoft owns the gaming ad market via their Xbox. Google is simply a kid looking over the fence, dreamy-eyed, and possibly somewhat disillusioned. With the new Xbox 360, Microsoft is miles ahead of Google, not only in technology, but in game titles, gamer loyalty, and gamer familiarity.
But you know what, I am not going to count Google out just yet, because you truly have to admire the voracity with which this tech giant continues to pursue growth and expansion. Coming soon to a supermarket near you - Google Bathroom Tissue...as soft as a gamers blisters.
Now, although this is Google we're talking about, success in this arena may not materialize as easily as others. First of all, Microsoft owns the gaming ad market via their Xbox. Google is simply a kid looking over the fence, dreamy-eyed, and possibly somewhat disillusioned. With the new Xbox 360, Microsoft is miles ahead of Google, not only in technology, but in game titles, gamer loyalty, and gamer familiarity.
But you know what, I am not going to count Google out just yet, because you truly have to admire the voracity with which this tech giant continues to pursue growth and expansion. Coming soon to a supermarket near you - Google Bathroom Tissue...as soft as a gamers blisters.
2/7/07
False Advertising?
Apparently, you can no longer say that your product is superior to your competitors, especially if your competitor is Time Warner. When did it become okay to legislate the 'happenings' of competition? You mean it's alright for me to say that my product is the BEST and gets your clothes WHITER than white, CLEANER than clean (which are basically half truths at best), but I can't say my product is better than CrapCo's?
I may be speaking from ignorance, but isn't there some amendment in the constitution that says something about freedom of speech? How about free enterprise? It seems that saying that Crapco is not as good as WunderCo is really just an opinion, but apparently I'm way off on this one. So apropos of this subject, let's just say that CommercialMaker kicks hypothetical butt of our hypothetical competitors.
I may be speaking from ignorance, but isn't there some amendment in the constitution that says something about freedom of speech? How about free enterprise? It seems that saying that Crapco is not as good as WunderCo is really just an opinion, but apparently I'm way off on this one. So apropos of this subject, let's just say that CommercialMaker kicks hypothetical butt of our hypothetical competitors.
Year one...
Welcome to the official blog of CommercialMaker. This is my first post so...this blog will contain articles, tips, news, and alerts relating to online video, video ads, advertising, marketing, etc. I founded CommercialMaker to help businesses of all sizes communicate their message more effectively, and in a way, I think we've done more than that. We've helped countless individuals launch products, helped businesses enter the electronic arena, introduced the world to new video and musical talents, and more.
In our first year, we forged relationships with cutting edge companies all over the United States including Pendulab, Xooma Worldwide, and The Success Mechanics. Personally, I felt an air of excitement to have the opportunity to work withThe Success Mechanics, as I have been a longtime fan of Bob Proctor, one of the vanguard speakers of their last two events. We created the commercials for both events, working with NFL Hall of Famer Fran Tarkenton to create their most recent online video ad, and we will also participate as a vendor at the next event in Florida.
So it has been an exciting year to say the least. I look forward to aiding many more businesses in their quest to amplify their voices, and as always, I plan to have fun with every aspect of what we do. Anyway, thanks for visiting, and feel free to visit weekly to see what's new. I'm Arik Bannister, and I will be your host for this lively grammatical journey!
In our first year, we forged relationships with cutting edge companies all over the United States including Pendulab, Xooma Worldwide, and The Success Mechanics. Personally, I felt an air of excitement to have the opportunity to work withThe Success Mechanics, as I have been a longtime fan of Bob Proctor, one of the vanguard speakers of their last two events. We created the commercials for both events, working with NFL Hall of Famer Fran Tarkenton to create their most recent online video ad, and we will also participate as a vendor at the next event in Florida.
So it has been an exciting year to say the least. I look forward to aiding many more businesses in their quest to amplify their voices, and as always, I plan to have fun with every aspect of what we do. Anyway, thanks for visiting, and feel free to visit weekly to see what's new. I'm Arik Bannister, and I will be your host for this lively grammatical journey!
Subscribe to:
Posts (Atom)
