Hello hello my friends. I have slacked a bit on updates but I did want to address something we've all been watching. Last Wednesday, Google unleashed its own flavor of video advertising on YouTube, to the chagrin of many YouTube viewers and content providers alike. Personally, I do not understand why so many people are irritated by these overlay video ads.
First of all, we've all seen this same type of ad on television for years...You're watching Grey's Anatomy, and all of a sudden, Spiderman crawls across the bottom of the screen to invite you to come see his next blockbuster summer hit.
It's a very unique way to present video ads within a video setting, quite non-intrusive, and done respectfully in my opinion. Now of course, many of you will say that I am biased because my company creates video ads. However, my endorsement of YouTube's new video ad format is strictly a professional high-five. In fact, the video ads they are serving are quite different from the television-like commercials that CommercialMaker creates.
Nonetheless, I think Google/YouTube/God has a winner with this one. And let's face it, ads on YouTube was just a matter of time. The largest supplier of video content on the internet? C'mon guys...did ya think YouTube would be ad-free forever?
Arik Bannister
