According to MEDIAWEEK, local newspapers and TV stations are set to deploy an arsenal of video ad technology within the coming years. It is reported that local spending on video ads will icrease to $371 million, more than doubling the $161 million spent in 2006. According to Borrell Associates, local online video ads will surpass $5 billion in five years.
This brings to mind an interesting question. Will we begin to see a big shift in ad dollars spent online that rivals print and broadcast? We know that statistically, online video ads offer a higher ROI than print and broadcast, but until recently have been approached with caution, and even reluctance by many businesses.
With more and more businesses embracing this medium, it will be interesting to see where the road leads us. In regards to the big tug-of-war between television and newspapers, newspapers are winning the battle thus far, pulling in $81 million in streaming video advertising, compared to television stations' mere $32 million.
Arik Bannister
2/9/07
Google in video game ads?
Google is reportedly moving into the video game ad market. After this deal goes through, the only market left for Google to enter and conquer is toilet paper...then Google will yield true world domination. As reported by CNET on News.com, Google may be forging a relationship with Adscape Media that will allow them to leapfrog into this market. By acquiring the technology currently used by Adscape, Google would be able to turn existing relationships with advertisers into more dollars.
Now, although this is Google we're talking about, success in this arena may not materialize as easily as others. First of all, Microsoft owns the gaming ad market via their Xbox. Google is simply a kid looking over the fence, dreamy-eyed, and possibly somewhat disillusioned. With the new Xbox 360, Microsoft is miles ahead of Google, not only in technology, but in game titles, gamer loyalty, and gamer familiarity.
But you know what, I am not going to count Google out just yet, because you truly have to admire the voracity with which this tech giant continues to pursue growth and expansion. Coming soon to a supermarket near you - Google Bathroom Tissue...as soft as a gamers blisters.
Now, although this is Google we're talking about, success in this arena may not materialize as easily as others. First of all, Microsoft owns the gaming ad market via their Xbox. Google is simply a kid looking over the fence, dreamy-eyed, and possibly somewhat disillusioned. With the new Xbox 360, Microsoft is miles ahead of Google, not only in technology, but in game titles, gamer loyalty, and gamer familiarity.
But you know what, I am not going to count Google out just yet, because you truly have to admire the voracity with which this tech giant continues to pursue growth and expansion. Coming soon to a supermarket near you - Google Bathroom Tissue...as soft as a gamers blisters.
2/7/07
False Advertising?
Apparently, you can no longer say that your product is superior to your competitors, especially if your competitor is Time Warner. When did it become okay to legislate the 'happenings' of competition? You mean it's alright for me to say that my product is the BEST and gets your clothes WHITER than white, CLEANER than clean (which are basically half truths at best), but I can't say my product is better than CrapCo's?
I may be speaking from ignorance, but isn't there some amendment in the constitution that says something about freedom of speech? How about free enterprise? It seems that saying that Crapco is not as good as WunderCo is really just an opinion, but apparently I'm way off on this one. So apropos of this subject, let's just say that CommercialMaker kicks hypothetical butt of our hypothetical competitors.
I may be speaking from ignorance, but isn't there some amendment in the constitution that says something about freedom of speech? How about free enterprise? It seems that saying that Crapco is not as good as WunderCo is really just an opinion, but apparently I'm way off on this one. So apropos of this subject, let's just say that CommercialMaker kicks hypothetical butt of our hypothetical competitors.
Year one...
Welcome to the official blog of CommercialMaker. This is my first post so...this blog will contain articles, tips, news, and alerts relating to online video, video ads, advertising, marketing, etc. I founded CommercialMaker to help businesses of all sizes communicate their message more effectively, and in a way, I think we've done more than that. We've helped countless individuals launch products, helped businesses enter the electronic arena, introduced the world to new video and musical talents, and more.
In our first year, we forged relationships with cutting edge companies all over the United States including Pendulab, Xooma Worldwide, and The Success Mechanics. Personally, I felt an air of excitement to have the opportunity to work withThe Success Mechanics, as I have been a longtime fan of Bob Proctor, one of the vanguard speakers of their last two events. We created the commercials for both events, working with NFL Hall of Famer Fran Tarkenton to create their most recent online video ad, and we will also participate as a vendor at the next event in Florida.
So it has been an exciting year to say the least. I look forward to aiding many more businesses in their quest to amplify their voices, and as always, I plan to have fun with every aspect of what we do. Anyway, thanks for visiting, and feel free to visit weekly to see what's new. I'm Arik Bannister, and I will be your host for this lively grammatical journey!
In our first year, we forged relationships with cutting edge companies all over the United States including Pendulab, Xooma Worldwide, and The Success Mechanics. Personally, I felt an air of excitement to have the opportunity to work withThe Success Mechanics, as I have been a longtime fan of Bob Proctor, one of the vanguard speakers of their last two events. We created the commercials for both events, working with NFL Hall of Famer Fran Tarkenton to create their most recent online video ad, and we will also participate as a vendor at the next event in Florida.
So it has been an exciting year to say the least. I look forward to aiding many more businesses in their quest to amplify their voices, and as always, I plan to have fun with every aspect of what we do. Anyway, thanks for visiting, and feel free to visit weekly to see what's new. I'm Arik Bannister, and I will be your host for this lively grammatical journey!
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